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2015

PAX Corporate Finance advises SocialShaker, a social marketing platform, in its strategic alliance with the European leader Facelift.

Clients & Contrepartie

European specialist in social marketing technologies, Facelift brand building technologies GmbH, acquires Socialshaker SAS, the leading French provider of solutions dedicated to community building on social networks.

Based in Paris, Socialshaker operates a multi-purpose software platform in SAAS mode that helps brands launch digital campaigns, collect marketing data and report information in real time. This platform can be used across the Web, Mobile and social networks and should soon integrate a social advertising module.

Socialshaker combines marketing, statistical and technical skills to offer SMEs sophisticated technology that is easy to use. A pioneer among the “French Tech” players, the company serves several hundred paying customers for 40,000 user pages and over 300 million fans served daily.  Socialshaker is now an integral part of the Facelift group and is still managed by its founder Antoine Spadoni while Georges Klenklé (co-founder of Degetel) retires after having accompanied and financed the company (www.socialshaker.com).

Facelift brand building technologies GmbH was founded in 2011 in Germany by Benjamin Schroeter and Teja Töpfer. Based in Hamburg, the company is one of the most dynamic SAAS companies in Europe. Its core offering, Facelift Cloud, is a unique all-in-one solution for marketing and social advertising professionals. Facelift has already raised $15 million, currently has approximately 150 employees and over 1000 customers including many world renowned brands (www.facelift-bbt.com).

Facelift will use its experience and resources to further accelerate the development of Socialshaker in the EMEA region. By doing so, Facelift completes its premium offer with a leading solution on the SME market, estimated at one billion dollars.

For this cross-border transaction PAX Corporate Finance acted as exclusive Financial Advisor to Socialshaker.