Business transfers

Apr 2022

Neo-Soft consolidates its position in the IT and Technology consulting market by acquiring Cherry Pick, a platform of freelancers highly specialised in IT and Digital.

Customers and counterparties

Cherry Pick, a fast-growing platform for the provision of highly qualified freelance consultants in the digital and IT sectors, has joined forces with Neo-Soft, an independent IT and technology consulting group.

In a market marked by the digital transformation and the need for increasingly specialised talent, this operation allows Neo-Soft to offer its clients privileged access to the best tech and digital experts, including very specialised and rare profiles. With more than one million freelancers in France, an increase of 145% in 10 years, Cherry Pick will enable Neo-Soft to offer the flexibility that companies of all sizes need in accessing talent. The Neo-Soft group is thus becoming an essential partner for organisations seeking independent experts.

Following a process orchestrated by PAX Corporate Finance, Neo-Soft was able to convince the founders of Cherry Pick of the complementary nature of the business and the offer that this operation would allow. Thanks to this merger, Neo-Soft and Cherry Pick will be able to accompany the changes in the job market and offer a privileged career path. Neo-Soft will now be able to rely on a community of experts made up of more than 13,000 specialist consultants with the tech skills sought after by its clients. Cherry Pick’s freelancers will have access to new challenges thanks to Neo-Soft’s client portfolio, all sectors of activity included. Finally, the synergies created by the merger of the two entities will enable the range of technical and business know-how offered to the clients of both groups to be expanded.


Soïg LE BRUCHEC, President and Founder of the Néo-Soft group explains: "This partnership is innovative in two ways. It offers a new range of services that perfectly matches the expectations of freelance consultants and the needs of our clients. Freelancers will have access to high value-added assignments, in line with their profiles and wishes, thanks to Cherry Pick's personalised support. For our clients, it is the assurance of direct access to a community of business and technical experts to for the success of their IT projects by diversifying their sourcing. Moreover, by building the ecosystem of tomorrow's Tech resources for the entire Neo-Soft Group, we have the assets to become a trusted partner in the digital services market.
Stéphane Aubin, CEO and Co-Founder of Cherry Pick adds: "Cherry Pick shares NeoSoft's vision and ambitions, and it was important for us to be able to join a group whose values are similar to ours. We are delighted to be able to build the future of the world of work hand in hand with NeoSoft.

Associate members