Jun 2017

PAX CORPORATE FINANCE advises LALIQUE GROUP on its capital increase with TAMER GROUP and various family offices.

Customers and counterparties

LALIQUE GROUP (BX: LLQ) is a major Swiss player of the luxury industry and the owner of the renowned French brand LALIQUE. New investors take equity investment in LALIQUE GROUP in order to support its growth.

Founded in 2000 by Silvio DENZ, LALIQUE GROUP was a perfume manufacturer and sold perfumes under its own brands or licenses. The group’s destiny changed in 2008 when it acquired the French crystal maker LALIQUE. The centenarian house was established in 1888 by the master glass artist and jeweler René Lalique. The group has become a niche player in the luxury goods industry, with an international presence and a global reach. Today, LALIQUE specializes in perfumes, crystal glass, jewelry, high-end furniture and living accessories as well as art. LALIQUE GROUP also owns a portfolio of perfume brands and licenses (Parfums Grès, Jaguar Fragrances, Bentley Fragrances, etc.) and a sun care cosmetics brand called Ultrasun.

Listed on the Berne Stock Exchange, LALIQUE GROUP focuses its strategy around its most iconic brand LALIQUE and emphasizes it through partnerships with global luxury players (Steinway & Sons, Caran d’Ache, Salvatore Ferragamo, Tom Ford, The Macallan, etc.) and renowned artists (Anish Kapoor, Elton John, Zaha Hadid, Damien Hirst, Jean-Michel Jarre, etc.). LALIQUE products are delivered in more than 80 countries through a premium network of retailers including a rising number of LALIQUE flagships owned by the brand. The group generated turnover of about EUR 125 million in 2016.

LALIQUE GROUP was advised by PAX CORPORATE FINANCE in order to find solutions to finance its international development and the expansion of its brand LALIQUE. Several private equity firms and family offices showed strong interest in the company during the process. A pool composed of private investors and TAM CAPITAL was finally selected. TAM CAPITAL is the investment arm of the Saudi family TAMER.

TAMER GROUP is a leading healthcare, beauty care, prestige products and fast moving consumer goods company responding to the growing needs of the Saudi and Middle East communities. The group’s core activities are import, distribution, promotion, marketing and manufacturing. Today, TAMER GROUP has established a special position in the Saudi marketplace, resulting from a unique approach to business, service and customer portfolio. Headquartered in Jeddah, Saudi Arabia, TAMER GROUP serves many of the world’s leading companies through various agreements, partnerships and joint ventures.

The financial investment by the TAMER family will enable LALIQUE GROUP to benefit from a strong support for the development of its various brands in the Middle East, a significant growth driver for the luxury industry.

According to Adrien TOURRES, Managing Partner at PAX CORPORATE FINANCE, the quality of the management, the brand reputation and its heritage bound by a hundred-year savoir-faire enabled the group to succeed in closing a satisfactory transaction despite sluggish market conditions for the luxury industry in 2016. LALIQUE GROUP proved the toughness of its business model backed by a strong brand portfolio driven by the emblematic brand LALIQUE. Together with the support of its new shareholders, the development of partnerships and co-brandings, the potential of art’s and interior design’s businesses and the expansion of its distribution network will enable the group to significantly increase its global beam.

Associate members