After an initial round of funding from Calao Finance in 2016, the personalised trunks for children service is raising a new amount of €2.2 million from ACG Management, lead. The historical investors, including Calao Finance, are participating in the financing round.
Founded in 2013 by Mathieu Waltzer, Little Cigogne is reinventing the shopping experience for children (0 – 14 years old) through a service that offers personalised trunks of ready-to-wear clothing tailored to the child’s needs and parents’ preferences.
After indicating their clothing preferences, parents can subscribe and receive these personalised trunks of clothing and accessories that their children can try on right in their home. They keep and pay only for what they like.
Available on a subscription or occasional basis, the company is experiencing strong growth, supported by subscriptions and a high re-order rate. With a customer-experience and product-based strategy, Little Cigogne plans to double its turnover in 2020, after already increasing its revenue by 2.5 times between 2018 and 2019.
Little Cigogne collects and processes a large amount of information about its customers (preferences, feedback, etc.) so as to offer them the best buying experience and supply its data platform.
Little Cigogne develops its own products based on customer data and also relies on a few partner brands such as Petit Bateau, Monoprix and the Bestseller group.
The funds raised will enable Little Cigogne to take its development to the next level and meet strong demand from several European countries for this type of service. To do so, the group plans to bolster its IT and marketing teams in order to further develop its platform, expand its own-brand offering and extend its service internationally. The goal is to become the European leader in personalised shopping for children.