The Paris start-up, advised by Pax Corporate Finance, raises 3 million euros from Alliance Entreprendre, Sigma Gestion, BPI and CIC to finance its international development and research & development.
Magency Digital has experienced annual growth of more than 200% since its creation in 2011, and posted sales of €4 million in 2014 (vs. €2.4 million in 2013), with positive profitability since its creation.
The company now has 50 employees, a client base of 80 French and international companies, including some 20 CAC 40 clients.
Magency Digital has developed a unique mobile application solution (IOS, Android, Html5) to support its clients in the digital transformation of B-to-B events and training in companies, maximizing the commitment and interaction of participants and thus their quantitative and qualitative ROI. The company offers an integrated consulting service, rental of technical infrastructure and provision of project managers to accompany its customers’ events and training courses à la carte. With customer references such as Nissan, BNP, Novartis, Procter & Gamble, Areva, Safran, Yellow Pages, Magency Digital has already begun its international expansion in the United States and Japan.
Vincent Bruneau, founding director says: “We are delighted to have convinced our financial partners to support our company. This project involves accelerating our product developments in the field of professional training and strengthening our international presence in the United States, where the company has been present since the end of 2013, and in Japan, where the company has been present since June 2014. »
Mathieu Rouxel, Investment Director at Alliance Entreprendre, is “pleased to take part in the rapid development of Magency Digital, which has attracted major accounts with its innovative digital offering and the quality of its teams. Until now self-financed, Magency Digital now has all the assets it needs to pursue its growth in the event and corporate training market and accelerate its conquest of international clients. »
Guillaume Hemmerlé, Associate Director of Sigma Gestion, declared: “We were impressed by the quality of the offer deployed on behalf of Magency Digital’s clients. It reflects the dynamism and creativity of the Magency Digital team that we are now delighted to support.