SIEP is a recognized supplier in the juvenile distribution sector in France and distributes the products of the MAYBORN group. The company has a large network of over 300 stores specializing in the sale of children’s products.
Steve Parkin, CEO of MAYBORN stressed that this acquisition was an important step in the group’s development as a global company. This acquisition will play an important role in accelerating the growth of Tommee Tippee products in Europe to support MAYBORN’s strategic growth objectives.
Steve Parkin also said: “We are delighted to announce this acquisition which will strengthen our position in France. We look forward to building on the solid foundation that has already been put in place by the SIEP team. »
Thierry Druart, Chairman and CEO of SIEP said: “On behalf of my team, I am delighted to be able to announce this important step in the history of SIEP. We now have the support of an international partner to accelerate our growth in the French market. »
MAYBORN and SIEP have worked in partnership over the past 15 years and both companies have committed to continue developing the Tommee Tippee brand presence in France.
Steve Parkin adds: “I am convinced that the expertise of the SIEP team, its knowledge of the French market and its well-established relationships with distributors, combined with MAYBORN’s global presence and its ability to develop baby accessories, is a step forward in delivering the true potential of our innovative brand.
According to Karine Curtis, Associate Director in charge of SIEP’s support mission: “The PAX Corporate Finance teams are particularly pleased to have accompanied Thierry Druart in the negotiations to link SIEP to the MAYBORN group involved in an international acquisition policy”.