PNJ CAM, launched in 2010 by Pierre NOVE JOSSERAND, became in only few years one of the most outstanding success on the leisure consumer electronics products with notable breakthrough on action cams and drones. With a strong presence in major retailers networks in France, high quality products and strong sourcing capabilities, the firm reached € 11 million in 2015 (25% increase in spite of hard market conditions especially on action cams).
PAX CORPORATE FINANCE has been mandated by the owner end of 2015 and TRAX DISTRIBUTION won the auction after few months of discussions with several European players of consumer electronics distribution.
TRAX DISTRIBUTION emerges as a new key player for distribution of consumer electronic in France, Benelux and Maghreb and generated in 2015 about € 30 million revenue. The Lyon based firm, founded in 2010 by Olivier GRANGER, distributes more than 30 brands across several retailer segments: specialized and non-specialized BtoC retailers, e-commerce websites and Office Retailers.
Financed by BNP PARIBAS (Lead), BPI, CRÉDIT AGRICOLE and BANQUE RHÔNE ALPES, this operation enables TRAX DISTRIBUTION to add new growth drivers and to pass a decisive step in its ambitious plan. The acquisition of PNJ CAM should allow to reinforce its presence in retailer’s networks and to broaden its range of products on action cams, drones and leisure robotics.