Jul 2022

Rossignol, the expert in selective sorting solutions, waste collection and hygiene equipment made in France, acquires Buton Industries

Customers and counterparties

Supported by UI Investissement and BNP Paribas Développement since 2021, Rossignol announces its first external growth operation and strengthens its range and production capacity of street furniture.

Founded in 1903 and based in Le Poiré-sur-Vie (Vendée), the Buton Industries group specialises in the manufacture and marketing of street furniture for restaurants and local authorities through the Buton Industries (mechanical welding, sheet metal work, wood machining, laser cutting, etc.), Euroterrasse (furniture and terrace fittings, mainly for restaurant professionals) and Buton Design (street furniture) brands.

Managed by Roland Buton, the Group has an innovative machine park in an industrial complex of nearly 6,000 m² (sheet metal workshop, carpentry workshop and paint shop). Buton is renowned for its ability to innovate, offering, for example, street furniture that responds to the new problems of making public spaces safer (anti-ram planters, connected benches and litter bins, secure bicycle shelters, connected bicycle stands, etc.).

Buton Industries, which employs around forty people and has a turnover of almost €7m, is now joining the Rossignol group, a French company founded in 1896 that designs, manufactures and distributes selective sorting, waste collection and hygiene equipment from its production site in Montsûrs (Mayenne).

Diversify the range of street furniture and strengthen the made in France production tool

The acquisition of Buton Industries aims to diversify Rossignol’s offer on the street furniture market in order to benefit from a recognised know-how and a complementary industrial tool while continuing the development of its eco-designed ranges made from recyclable materials.

The merger will also enable the development of commercial synergies between the two companies and promote the use of Rossignol’s digital distribution and logistics capacity, particularly with catering professionals.

UI Investissement, BNP Paribas Développement and the management team are reinvesting in this transaction. PAX Corporate Finance is thus extending its support to the group after the 2021 LBO and has this time carried out a broad search for targets, in France as well as abroad. New opportunities are also being studied to strengthen other segments of the Rossignol range.

Associate members