Often compared to Shazam in the music world, Smartsy is positioned as the universal standard for visual recognition based on proprietary technologies.
Through this process of marketing engagement, Smartsy creates a community around the object with the possibility for consumers to share experiences and opinions on social networks creating a link with the product or object and thus opening a new field of relationship between brands and consumers. Brands now interact more with their consumers at strategic moments and places where they are most receptive, enabling them to promote and enhance them in a different way, but above all to sell by encouraging impulse buying. According to Laurent Mouflin, Partner at PAX Corporate Finance; “The success of the Smartsy solution comes from the introduction of advanced profiling, mobile marketing and m-commerce functions. »
Created at the end of 2011 and already established in the United States, Smartsy has deployed its solution for renowned and world-class customers such as Red Bull, Warner, Procter & Gamble Schneider, Cegos, Sephora, Turner… and targets several markets: mass consumption, retail, publishing, media, communication agencies, advertising agencies, cultural institutions, tourism…
Structured by PAX Corporate Finance, this first €500K financing round with French and American Business Angels follows a number of technological completions and the signing of commercial contracts for more than €10M. A second, larger round of financing will be organised by PAX Corporate Finance in autumn 2013 to support Smartsy’s ambitious development plan.