This financial operation, structured by the Investment Bank PAX Corporate Finance, consists of the acquisition of a majority stake accompanied by a cash injection to support Zebestof’s ambitious development plan.
The advent of AdExchanges and RTB now allows advertisers to buy a qualified audience, at auction and in real time. This world market of 12 billion dollars in 2013 (+ 60%) should continue its growth dynamic to reach 33 billion dollars in 2017. France is today one of the most sophisticated markets for this type of technology.
Historically experts in Google Adwords trading, Zebestof’s founders transposed this experience on RTB media buying in 2011 to become today the leader of independent trading desks in France, thanks in particular to the development of proprietary technologies that make it more agile and more efficient than its competitors.
Its exclusive, proprietary and fully integrated solutions (adserving, targeting / retargeting, DMP, bidding and optimization algorithms) position Zebestof as the most technological French trading desk on the market and enable it to provide a complete offer covering the entire media trading chain: prediction of the value of the Internet user, segmentation of profiles on the fly, aggregation of 1st, 2nd and 3rd party dates, optimization of distribution scenarios, A/B testing… providing a high level of performance recognized on the market. The entire spectrum of online broadcasting is thus covered: acquisition, loyalty and transformation.
In a phase of growth, and in order to accelerate this development, Zebestof follows a strategy on two axes, namely a worldwide deployment of its solutions as well as making them available to market players to improve their purchasing and distribution.
According to Laurent Mouflin, Partner at PAX Corporate Finance: “This operation presents a double interest for Zebestof: to benefit from important operational synergies with a powerful group and to benefit from a financing envelope provided by a group animated by the same entrepreneurial spirit”. Moreover, this merger will strengthen the competitiveness of the two players on the digital advertising market by pooling their know-how in order to offer their respective customers enhanced offerings.