12 February 2026

The two brands of the Asia Food & Co group, Oummi and It’Alal, are moving closer to Isla Délice, which is controlled by Alvarez & Marsal Capital Europe.

Cession

sector Consumer Products & Retail

Asia Food & Co announces the sale of the Oummi and It’Alal brands to Isla Délice, a leading platform in the French halal market, backed by Alvarez & Marsal Capital Europe.

Customer Asia Food & Co

Asia Food & Co develops and distributes food brands for both consumer and professional channels, with strong expertise in brand building and managing value-added product ranges.

Counterparties Isla Délice

Founded in 1990, Isla Délice is recognized as a pioneering halal brand in France, with over 30 years of expertise and a track record of collaboration with major French retailers. The company is described as a leading French halal products provider and is on a growth trajectory, including international expansion, following the 2025 announcement of the sale of the majority stake held by its former shareholder to A&M Capital Europe

Counterparties Alvarez & Marsal Capital (A&M Capital)

Alvarez & Marsal Capital (A&M Capital) is a multi-strategy private equity firm with approximately $4.4 billion of committed capital across six funds and four investment strategies. A&M Capital primarily focuses on the middle market, supporting shareholders (founders, families, and management teams) in capital transition, growth, and consolidation transactions. The platform highlights a strategic partnership with Alvarez & Marsal, enabling access to operational resources (evaluation, execution, post-acquisition performance improvement, integration, and exit preparation). In Europe, A&M Capital Europe is presented as the firm’s Western European middle-market investment strategy, with commitments exceeding €500 million, particularly targeting buyouts and sector consolidation opportunities.

Paris, February 3, 2026 – Asia Food & Co, a company specializing in Asian- and Mediterranean-inspired food, announces the sale of its two brands, Oummi and It’Alal, to Isla Délice, an agri-food platform backed by Alvarez & Marsal.

Developed by Asia Food & Co, Oummi and It’Alal have established themselves in recent years as recognized brands in their respective segments. Oummi, known for signature products such as m’hajeb and m’semen, has refocused its development on frozen products for professionals in mass retail, catering, and cash & carry. It’Alal is part of this transaction as a complementary brand to accelerate its growth within a structured group.

Led in a competitive process by the teams at Pax Corporate Finance, the operation attracted interest from several strategic players in the agri-food sector. Isla Délice emerged as the natural partner due to its positioning, industrial capabilities, and brand development roadmap.

As part of this transaction, Asia Food & Co will support the transition to ensure smooth integration of the brands and operational continuity.

For Isla Délice, this acquisition is part of a strategy to strengthen its portfolio and expand its offering in high-affinity segments, leveraging the brands’ recognition, innovation potential, and the commercial and industrial synergies available within the group.

The transaction is based on a logic of industrial and commercial complementarity around a brand portfolio set to scale up:

Acceleration of the Oummi and It’Alal brands through the Isla Délice platform: leveraging industrial strength, structuring capabilities, and execution resources (quality, supply chain, management) to support industrialization and deployment of the frozen product range.
Strengthening presence with professional clients: Oummi and It’Alal provide growth drivers in the catering and cash & carry channels, complementing Isla Délice’s footprint.
Expanded commercial deployment: activation of distribution and go-to-market synergies (listings, multi-channel coverage) to accelerate the reach of the acquired brands.
For Asia Food & Co, the sale of Oummi and It’Alal is part of a resource allocation strategy and a refocusing on its strategic priorities, while offering the divested brands a strong framework to reach a new stage of growth.

About PAX Corporate Finance

An independent investment bank, PAX Corporate Finance combines financial expertise with sector specialization, enabling it to effectively support SMEs and their leaders at different stages of development. With more than 25 professionals, including 7 partners, the firm has completed over 250 transactions since its founding in 2003.

Related sector

Consumer Products & Retail

PAX Corporate Finance has been operating for over fifteen years across the main consumer goods and B2C verticals. We work alongside manufacturers and brands, and also cover distribution networks with expertise across all channels, from brick-and-mortar to digital.

know more