Jun 2009

The Coheris Group, a CRM and Business Intelligence software publisher, completes its Global Relationship Management offer by acquiring SPAD, a software publisher for datamining, predictive analysis, decision statistics, data quality control and management.

Customers and counterparties

SPAD offers software designed to highlight new strategic and operational knowledge from the data accumulated by the company as part of its sales management, CRM, marketing and finance applications.

SPAD Décisionnel is a software package offering more than 70 statistical methods for data analysis, datamining and text-mining. It makes it possible to discover the rules or indicators determining customer behaviour, to build customer loyalty, to anticipate departures from the competition, to measure their interest in products, and to make marketing campaigns powerful.

In addition, SPAD Data Quality Management allows the control and cleaning of data, to improve its quality, to duplicate addresses, etc..

With SPAD, Coheris enriches its Global Relationship Management offer. It provides its customers with the means to acquire the precise qualification, the synthetic and predictive vision of their market, to define relevant marketing and sales strategies and proactive customer relationship management. These techniques are also applied to the improvement of quality, production processes and financial management, particularly of trade receivables.

“This acquisition is an opportunity for Coheris to present a unique offer to the market. It is the concretisation of a strategic research will on the market for an operational datamining solution that we consider essential to the completeness of our offer. The reputation and quality of SPAD’s offer in this field is well established,” says Fabrice Roux, Chairman and CEO of Coheris.

“The merger with Coheris and the integration with its customer service, sales force automation, marketing and business intelligence offerings will open up an operational dimension that was a planned focus of our strategic deployment,” added SPAD’s Chairman.