THEATREonline.com and Christophe RICHEMOND, son of the founder of the famous guide created in 1946, have joined forces to offer a media group of cultural outings in Ile-de-France on magazines, internet, tablets and mobile phones, thus constituting the first audience for live shows in all media through the magazine l’Officiel des Spectacles and the websites Offi.fr and THEATREonline.com.
This union represents: 700,000 unique visitors on THEATREonline.com and offi.fr; 470,000 weekly readers on the magazine l’Officiel des Spectacles; 4,000 shows sold in ticketing each year; 350 advertisers for the two companies; 20 employees, including 12 in publishing.
The objective of the new group chaired by Xavier Pauporté, the founder of THEATREonline.com, is to soon offer a range of new services on all media while maintaining the quality and completeness of information for which both companies are renowned.
Xavier Pauporté, President and founder of THEATREonline.com, said: “The only player to combine editorial coverage with ticketing, THEATREonline.com offers the largest catalogue of live shows in Ile-de-France and has enjoyed sustained growth for 14 years. The alliance with l’Officiel des Spectacles will increase the visibility of our services with a brand that is emblematic of Parisian life.
Christophe Richemond declared: “On behalf of my team, I am delighted to achieve this important evolution in the history of the Official Spectacles Offi.fr doubles its digital activity every year on the city guide market. This merger will in particular accelerate the development of digital activities”.
Karine Curtis Osorovitz adds: “We at PAX are particularly proud to have participated in this strategic alliance between l’Officiel des Spectacles and THEATREonline.com, two leading companies in cultural events in Ile-de-France, one of the oldest and most emblematic publishing brands, very well managed, with a pioneer in digital ticketing in full expansion. »